Tuesday, February 5, 2008

Parsing the results

There's no time like the present to mention one of my election pet peeves: the ridiculous micro-parsing of exit polls. Who did women support? Men? Blacks? Conservatives? People who attend church once a week? Who got the David Letterman vote?

Give me a break.

I've always known that pollsters make big money splitting up statistics like this. In Florida, it was called "microtargeting." But it just hit me a couple of weeks ago, in the run-up to the South Carolina primary on the Democratic side, how counterproductive such actions are to the legacy of Dr. Martin Luther King. So much for the colorblind society!

More on that later. I'm now distracted by the annoying voice of Paul Begala. Blech, it's going to be a long night.